M is M: What’s Your M Moment?

To celebrate the 70th anniversary of the Leica M-System, we invite you to participate in the contest “M is M: What’s Your M Moment?”.

The letter “M” can stand for many things, such as mood, motivation, meditation, or mindfulness—qualities that photographers often experience when capturing moments through their camera. The contest is an opportunity for photographers around the globe to showcase their skills and creativity, capturing the essence of Leica’s commitment to quality and innovation.

The winner will receive a Leica M11-P and have his/her work featured on Leica and Picter’s social media platforms. Additionally, shortlisted individuals will receive a copy of the hardcover book “Leica M”.

What's the theme?

The Leica M is the epitome of a rangefinder camera. Be selected as part of the global campaign “M is M” that is dedicated to the celebration of 70 years of Leica M cameras. A central feature of this Brand Campaign is that it does not produce images specifically for advertising purposes but uses and curates existing images of photographers.