European Fashion Award FASH 2019

1.000 Euro prizemoney


The European Fashion Award FASH, in cooperation with the Kunstbibliothek of the Staatlichen Museen zu Berlin (Art Library of the National Museums in Berlin), announces the special award European Fashion Award FASH – Photo. The competition is looking for fashion photographs of the highest artistic and technical standards that reflect our time with expressive images.

Images make fashion
The picture is fundamental in the communication of fashion. The staging and communication of fashion are the bottom line today. Smartphones and Instagram however, are making more and more images available in ever-shorter time. The speed increases to such an extent that the importance of a single image decreases.
And yet we are convinced that professional fashion photography can do more. It communicates the character, moods and qualities of fashion in a variety of ways. The special award fashion photography asks: What distinguishes fashion photography? When is it perceived for longer than a moment, a wipe? Which pictures show attitude and give food for thought?

Basis are the rule for the European Fashion Award FASH 2019 with the following variations.

Scope for entries

1. Portfolio
Photos of different genres like fashion, portrait, beauty or still life. Whether documentary, artistically staged or promotional, whether in the studio or outdoors, still life or people. The personal point of view and attitude are in demand.
Scope: Up to 25 pages with 10 to 15 photographs from single images and series.
The portfolio can contain up to approx. 30% of works from the studies that cannot be published for legal reasons (see rights). These must be marked: *Study work.
The remaining motifs should be usable in all media, both as posters, magazines or images on the internet and social media and in the context of an exhibition.
Each picture needs a legend with details of all participants such as concept, styling, hair & make-up, model/agency, set/props, production or postproduction.

Nude photographs and film are excluded.
Photos are also excluded from participation in the competition,
– Which have technical faults
– Which represent offensive, pornographic, racist, violence-glorifying, discriminatory or other illegal contents
– That have already been published or will be published, e.g. fashion magazines, websites (except the personal, non-commercial website or social media of the participant and the university)
– Who have already won a prize or another award (internal university awards are possible)
– Are available through a picture agency.

2. Letter of motivation
What do you expect from participating in the special prize for fashion photography of the European Fashion Award FASH and the Kunstbibliothek?
How do you see the future of fashion photography in the age of Instagram and social media?
Why do you still want to work as a fashion photographer when fees are falling and fewer and fewer publication platforms exist?

3. Curriculum Vitae

4. Proof of matriculation at a university or date of the final examination

All documents must be combined in one (!) PDF:
– file format: .pdf, maximum size: 7 MB
– file name: participation number + FASH19 e.g. 29-F-FASH19.pdf
– max. 25 pages
– Normal upper/lower case, not set in capitals
– Participation number on the 1st page


– 1.000 Euro prizemoney
– Acquisition of works for the collections of the Kunstbibliothek
– an individually tailored coaching
– the prize winner is permanently presented on his own microsite at


The competition is open throughout Europe and is aimed at highly talented Students of photography, photo design, communication design or visual communication. Eligible are students of full age (Bachelor, Diploma) as well as Master/PhD. They must be registered at a university or photo school at the time of registration, or graduated after May 1, 2018.

Copyrights & Usage Rights:

The copyrights to the submitted works remain with the participant at all times. For publications that are directly related to the competition (such as exhibitions, documentation, Internet, media work or other actions), the participant grants the organizer the publication rights for all media and types of use (including social media such as Instagram) free of charge in terms of space, time and content.
The participants cannot claim a usage fee for these usages. This applies in particular to photos taken on behalf and for the account of SDBI. Excluded from this is commercial advertising.
The award winners also agree to the publication of photos of themselves.
The participant expressly permits the organizer to pass on the image data of his submitted works as well as the photos taken on behalf of the SDBI to third parties (competition partners, agencies, media, service providers, printers) for publication in connection with the FASH.
The participants agree that the submitted photographs may be adapted to formats which are specified by online use or in the social media.
The participants agree to the publication of their first names and surnames in all named media.
The names of the participants are passed on to the media with the proviso that they are also mentioned in publications. The organizer cannot assume any liability towards the participant for this. The participant waives his right of copyright.